About On
At On, we believe incredible things happen when humans move. Being in motion taps into the place in the subconscious where inspiration lies. It's called flow state: A mindset where action and awareness blur together, leaving us fully immersed in the moment. A hack for the mind, helping us to dream bigger and better.
The On story
Three friends, with one shared goal: To revolutionize the sensation of running
Retired athlete Olivier Bernhard wanted to create a running shoe with a totally new feel.
He started experimenting with pieces of garden hose, gluing them to the outsole of his prototype.
Caspar Coppetti and David Allemann came on board in 2010…
And the experience of ‘running on clouds’ was born.
The goal was to create the most high-performance shoe ever:
Cushioned landings, powerful take-offs.
In March 2010, On’s revamped prototypes won the ISPO BrandNew Award.
Today, On has been welcomed into the hearts (and onto the feet) of over 7 million athletes in over 50 countries…
Welcome to the On Lab
Technological innovation lies at the heart of On. ‘Better’ is achieved through continual experimentation. Never being afraid to start again different or break the mold. Dreaming up ground-breaking new ideas isn’t enough – we want to make them a physical reality. Today, our world-class team of scientists and technicians continue to cook up trailblazing innovations within our Zurich-based On Lab.
These are the stories that make us. From next-gen tech, to the power of grassroots community action – brought together by the daring ability to dream.